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Episodes
Redefine Success Pt. 1 - Track Your Metrics
It’s a deceptively simple question: How do you measure your success? We usually measure our success by comparing ourselves to others. Here’s the problem with this approach: If we’re doing better than them, we get...
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How to Leverage Podcast Interviews to Build Your Brand (with Millette Jones)
As a writer and content creator, you have amazing opportunities to share your message and impact people’s lives. You can do this through a blog, book, podcast, YouTube channel, speaking, and so many other ways. But...
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Easy Email Tips Pt. 4 - Add a Drop of Grace
Email is all about relationships. Every time we send an email, there is a human being on the other side of that message. For that reason, email is one of the most important things we write for our business and...
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Easy Email Tips Pt. 3 - Never Send an Angry Message
Email is all about relationships. Every time we send an email, there is a human being on the other side of that message. For that reason, email is one of the most important things we write for our business and...
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Easy Email Tips Pt. 2 - Craft an Intriguing Subject Line
Email is all about relationships. Every time we send an email, there is a human being on the other side of that message. For that reason, email is one of the most important things we write for our business and...
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Easy Email Tips Pt. 1 - Follow the 24-Rule
Email is all about relationships. Every time we send an email, there is a human being on the other side of that message. For that reason, email is one of the most important things we write for our business and...
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Smart Social Media Marketing (with Tricia Prues)
Most of us feel stressed out by social media marketing. We wonder whether we’re using it correctly, sharing our content enough, or even using the right platforms to begin with. I’m thrilled that my guest today is here...
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10 Different Ways to Repurpose Your Content
As I’m recording this, I can look out my office window and see my silver 2002 Ford Ranger sitting in my driveway. It has over 200,000 miles on it. It’s been a great truck and I will probably continue to drive it until...
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Be Thankful for Your Critics
A few years ago, my wife Melanie was having dinner with a friend from her college days. She mentioned to this friend that I was working on a book. The friend suddenly became very negative and said, “Why in the world...
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Every Problem is a Story Problem (with Jim Woods)
What lens do you see the world through? Some people see the world through the lens of politics. Some people see the world through the lens of sports. Some people see the world through the lens of Star Wars (ahem). Or...
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3 Ways Journaling Makes You a Better Writer
I started keeping journals way back in 1992, when I was a college freshman. Since those days, I have filled boxes with journals where I’ve recorded my thoughts, actions, ideas, and creative journey. On this episode,...
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The #1 Writing Lesson from Disney’s Star Wars Trilogy
A few weeks ago I saw in a darkened theater with my son Ben. We were there to watch a movie I had been anticipating for two years: The Rise of Skywalker. I enjoyed the movie, but let’s be honest: it was a mess. It was...
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