Morgan Canclini-Mitchell on Secrets of PR Success, Avoiding the Biggest Author Mistakes, and Book Launch Tactics

As an author, one of your biggest goals is to get your books into the hands of as many readers as possible. As you know, it will involve various levels of marketing and in some cases, a PR (public relations) team.

Imagine if you could sit down with a bonafide expert who knows the industry and has gotten her book clients on every conceivable platform. You’d come away with some golden nuggets of PR wisdom to apply to your current or future books, regardless of your genre or publishing path.

 I’ve got you covered. My guest today is Morgan Canclini-Mitchell, the Principal and Founder of two|pr.

Two|pr is a boutique publicity firm representing talent and brands in a variety of verticals, including television stars, nonprofits, best-selling authors, professional athletes, film projects, and more. The boutique firm has a unique niche in representing a variety of crossover entertainment personalities/brands/organizations, positioning them securely in both the faith-based and mainstream media landscape. 

In her role, Morgan spearheads publicity and influencer marketing campaigns for her clients. She has been featured in Fast Company magazine, Bustle, Her Story of Success podcast, Inspire Magazine, Christianity Today, Nashville Lifestyles magazine, and other outlets. She’s also spoken at WriterFest, Baylor University, Vanderbilt University, Belmont University, and additional events and locations.

Morgan’s past and current clients include: New York Times best-selling authors, an Academy Award-winning documentary, award-winning radio show hosts, ASCAP’s Songwriters of the Century, Bravo and TLC reality show stars, cable news correspondents, NBA championship players, feature films, and Grammy award-winning recording artists.

In this conversation, Morgan and I talk about paid vs. unpaid marketing, features you can bake into your books that help with PR, the best and worst time to launch books, how a PR agency works, avoiding common mistakes authors make with PR, and much more.

You can learn more about Morgan and two|pr by visiting https://twopr.com.